Project Info

Introduction

This project embarked on a creative journey to craft a distinctive brand identity for a company specializing in tracks and beats tailored for the Trap and Cannabis genre. The client's vision was as intriguing as it was unique - a brand that combined the edgy, gothic aesthetics of Trap music with elements of cannabis culture. The challenge was to create a visual identity that seamlessly merged these two worlds.

Design Process

The design process kicked off with the creation of a logo that encapsulated the essence of the music and the culture it represented. The logo featured a skull, a scythe, and guns, embodying the dark and rebellious spirit of Trap. Intricately woven into this imagery were cannabis leaves, bridging the gap between music and cannabis culture. Adding to the complexity, waves were incorporated, symbolizing sound waves and connecting the brand directly to the world of music.

The branding effort extended beyond the logo. Display ads, Facebook and LinkedIn covers, and an overall visual identity were meticulously crafted. Each element was designed to convey the unique fusion of music and cannabis culture, resulting in a distinctive and cohesive brand identity.

Challenges Faced

The primary challenge was harmonizing the starkly different aesthetics of Trap and cannabis culture into a coherent visual identity. Balancing the dark and gothic elements with the distinctive features of cannabis culture required precision and creativity. It was essential to ensure that the branding accurately represented the essence of the client's offerings.

Results

The brand launch was an undeniable success. It resonated with the target audience, effectively merging the dark and gothic aesthetics of Trap with the unique elements of cannabis culture. The branding stood out prominently, conveying the spirit of Trap and Cannabis beats with every visual element. Engagement and recognition soared, positioning the brand as a unique player in its niche.

Conclusion

This project underscored the transformative power of design in creating a memorable and distinct brand identity. It was a creative journey, blending diverse elements into a harmonious whole. As the brand continues to captivate its audience, it serves as a testament to the enduring appeal of innovative and captivating branding in the world of music and culture.

Gwen's creative genius was pivotal in shaping our brand identity. Her ability to seamlessly merge the edgy aesthetics of Trap music with elements of cannabis culture was truly remarkable. The logo she crafted, featuring a skull, scythe, guns, and cannabis leaves, perfectly encapsulated our brand's unique essence. The addition of sound waves was a stroke of genius, tying our music-focused identity together. Gwen's work extended beyond the logo; her display ads and branding materials captured the brand's spirit beautifully. The launch was a resounding success, and we owe much of that to her exceptional design. We look forward to further creative collaborations as our brand continues to thrive.

R Kennedy

Founder, Trap Star Tracks