Project Info

Introduction

The story of 'Roll with Me' ice water business began with a vision to transform ice water into an unforgettable experience. This project revolved around creating comprehensive branding guidelines for this innovative venture, where ice water took center stage but was complemented by small bites and boba. The brand name, 'Roll with Me,' encapsulated the essence of companionship and adventure, setting the stage for a refreshing journey of branding.

Design Process

The heart of this branding endeavor was a logo that symbolized the core offerings. A playful and memorable mascot emerged - an animated ice water cup joyfully paired with a whimsical egg roll. This logo became the visual embodiment of 'Roll with Me.' The color palette was carefully chosen to reflect the brand's fun and vibrant personality, with shades of red and yellow-orange evoking excitement and delight. Beyond the logo, the brand's identity extended to various assets, including flyers and advertisements for their grand opening. Each piece was meticulously designed to convey the irresistible allure of 'Roll with Me' and entice potential customers.

Challenges Faced

One of the key challenges was capturing the multifaceted nature of 'Roll with Me' in a coherent visual identity. Balancing the playful mascot with the essence of high-quality ice water required meticulous design. Additionally, conveying the brand's uniqueness and personality through branding materials, while ensuring consistency, was a delicate task. Collaboration with the client was essential to align design choices with the vision for the business.

Results

The grand opening of 'Roll with Me' marked the fruition of this branding journey. The vibrant branding, catchy logo, and compelling advertisements resonated with the audience, successfully drawing them into the enchanting world of 'Roll with Me.' The brand launch was a resounding success, positioning 'Roll with Me' as a unique and captivating player in the ice water business.

Conclusion

This project demonstrated the transformative power of effective branding in creating a memorable and successful venture. 'Roll with Me' not only redefined the ice water experience but also established a brand that embodied camaraderie and adventure. It was a delightful journey of creativity and collaboration, and it serves as a testament to the enduring appeal of refreshing innovation in business. As 'Roll with Me' continues to captivate and refresh its audience, the branding journey remains an integral part of its success story.

Gwen's creative prowess and dedication have been instrumental in shaping the identity of Roll with Me. From conceptualizing a captivating logo featuring our iconic ice water cup and egg roll to selecting vibrant, on-brand colors, her design expertise exceeded our expectations. She seamlessly translated our vision into visually striking assets, including flyers and advertisements, which played a pivotal role in our grand opening's success. Gwen's commitment to crafting a brand that embodies camaraderie and adventure has been a refreshing experience. We look forward to continuing this creative partnership as 'Roll with Me' continues to captivate and delight our audience.

J Nelson

Owner, Roll with Me Ice