Project Info

Introduction

In this creative venture, I had the opportunity to collaborate on the branding of a groundbreaking startup banking app, Nevly. Designed to be an all-in-one banking solution, Nevly had a distinctive focus on empowering minority groups in the Los Angeles area. The app's mission was to facilitate wealth-building through business funding and investor support. With blue as the primary color symbolizing trust and stability, and purple as the complementary color representing creativity and empowerment, the stage was set for an innovative branding journey.

Design Process

The design process commenced with the creation of a brand identity that would encapsulate the essence of Nevly. The name itself, "Nevly," was chosen to reflect innovation and forward momentum. The logo design was a pivotal aspect of this project, requiring careful thought and consideration. It needed to resonate with the target audience, convey trustworthiness, and symbolize empowerment. Blue was selected as the main color to instill a sense of trust and security, while purple, the complementary color, added a touch of creativity and empowerment.

The collaborative process with the client involved multiple iterations and refinements, ensuring that every element of the branding aligned perfectly with Nevly's mission and values. Beyond the logo, the branding extended to various assets, including promotional materials and marketing collateral.

Challenges Faced

One of the primary challenges was striking the right balance between a trustworthy financial institution and an innovative startup. Ensuring that the brand appealed to minority groups in LA, while also attracting investors, was a delicate task. The logo, in particular, needed to embody these dual aspects seamlessly.

Results

The project culminated in the successful launch of Nevly's brand identity. The carefully designed logo and branding assets resonated strongly with the target audience and conveyed the company's mission effectively. Nevly's branding was not only visually appealing but also authentically represented its values. The client was delighted with the end result, and the branding work positioned Nevly for a promising start.

Conclusion

This project underscored the transformative power of design in shaping a brand identity that reflects the mission and values of a startup. It was a journey of collaboration, innovation, and careful consideration of the audience's needs. As Nevly sets out to empower minority groups and investors alike, its strong brand identity serves as a testament to the impact of thoughtful design in the financial sector.

From the outset, she understood our mission to empower minority communities and investors, and she skillfully translated this into a visually striking brand identity. The choice of blue for trust and stability and purple for creativity and empowerment was nothing short of brilliant. The logo perfectly encapsulated our dual identity, and the overall branding work was exceptional. Gwen's dedication to aligning every aspect of our brand with our values was evident throughout the project. We are thrilled with the results and confident that our brand will resonate strongly with our target audience. We look forward to continuing this creative partnership as we work to transform banking for all.

J.J. Wilson

Founder and Visionary, Nevly