Project Info

Introduction

In this innovative project, I had the privilege of bringing to life the concept of "Mediacard," a digital business card platform designed to revolutionize personal branding and networking. Similar to LinkedTree but with enhanced features, Mediacard emerged as a dynamic, mini-website where users could showcase their work, testimonials, websites, links, videos, and more. The chosen color palette of a vibrant purple and sleek black gradient set the stage for a cutting-edge and stylish visual identity. The wordmark logo, elegantly featuring the letter 'M,' symbolized Mediacard's essence.

Design Process

The design journey commenced with a deep dive into the brand's identity and purpose. The challenge was to create a digital platform that was not only visually appealing but also highly functional and user-friendly. The chosen gradient of purple and black exuded a cool and hip aura, aligning perfectly with Mediacard's target audience.

The wordmark logo, a distinctive 'M,' was meticulously crafted to serve as the face of Mediacard, encapsulating its identity succinctly. Beyond the logo, the design extended to the user interface, ensuring an intuitive and engaging experience.

In addition to design, I also orchestrated the setup of automations, forms, and the user onboarding process. This included email automations and seamless integration with personal Mediacard forms, simplifying the user journey.

Challenges Faced

The primary challenge was to create a platform that not only outshone existing solutions but also provided a comprehensive suite of features for users. Balancing aesthetics with functionality was crucial to ensure a seamless experience. The setup of automations and user onboarding required a deep understanding of user needs and expectations.

Results

The project concluded with the successful launch of Mediacard, a platform that not only met but exceeded expectations. The visually striking design, coupled with a user-friendly interface, resonated strongly with users. The automations and forms streamlined the onboarding process, enhancing user satisfaction.

Conclusion

This project highlighted the transformative power of design in shaping a digital platform that redefined personal branding and networking. It was a journey of innovation, creativity, and thoughtful consideration of user needs. The client's presentation of Mediacard at a speaking engagement was a testament to its impact and potential in the world of digital business cards. As Mediacard continues to empower users to showcase their best, the project remains a shining example of successful digital innovation.

Gwen's design and technical expertise were invaluable in bringing Mediacard to life. Her creative vision transformed our concept into a visually stunning and highly functional platform. Not only did she craft an exceptional design with the perfect blend of cool and professional, but she also seamlessly set up the automations and user onboarding processes, ensuring an outstanding user experience. Thanks to Gwen's work, Mediacard was not just launched; it was presented to an audience with a 'wow' factor. We're thrilled with the results and excited about Mediacard's future.

John Delane

Founder and Visionary, MediaCard