Crafting Distinctive and Captivating Logo and Brand Assets for Become Academy
Building a powerful visual identity for a life coach that inspires growth and success.
Work with MeProject Info
Once upon a time, a life coaching brand called "Become Academy" approached me to create a logo for their business. The client had a specific vision in mind - they wanted a logo that would incorporate a star and two people. They believed that the star symbolized guidance and direction while the two people symbolized the coaching relationship.
I listened intently to the client's requirements and began brainstorming ideas for the logo. I started by sketching out various designs that incorporated the star and two people. After several rounds of revisions, the client and designer settled on a few promising designs.
One design stood out to the client - it featured a bright star in the right corner, with two people holding hands beneath it. I chose to use a modern serif font for the text as it is more fitting for the academy feel of the brand. The brand name "Become Academy" was written below the graphic.
I then focused on choosing the right colors for the logo. The client requested for light blue to be used, which represented trust, stability, and professionalism. That was used to color the two people. For the graphic, I chose a bright yellow for the star, symbolizing optimism and hope, and a warm orange for the outer circle, representing passion and vitality.
After finalizing the design and color palette, I presented the logo to the client. They were thrilled with the results and felt that the logo perfectly encapsulated their brand's identity and values.
I then helped the client to implement the new logo across all of their marketing materials, including their website, business cards, and social media profiles. The logo proved to be a hit with clients and helped to establish Become Academy as a leading provider of life coaching services.
In the end, the successful creation of the logo for Become Academy was a testament to the power of collaboration between designers and clients. By working together, we were able to create a logo that perfectly represented the client's brand and values, and helped them to stand out in a crowded market. The client who was the owner of the life coaching academy, gave us a very positive feedback.
I was struggling to build my brand as a life coach, but then I found a wonderful graphics and branding specialist who helped me achieve my vision. Thanks to their amazing work, my website, social media profiles, and other marketing materials look cohesive and professional. I am so grateful for their talent and dedication to creating graphics that truly capture the essence of my brand. As a result of their work, I have seen an increase in client inquiries and engagement on social media. I highly recommend this graphics and branding specialist to anyone looking to take their brand to the next level!

Peter S
Become Academy Founder
Project information
- Category Logo & Branding
- Client Become Academy
- Project date August 2020